Decision-making is not 1-click checkout

If you run your internal decision-making system like a 1-click payments business whose worth is measured by the gross merchandise value across transactions, then you are using it wrong.

The single-click checkout system of our brains is anything but robust. Or consistent.

It needs a lot more attention. You need to be not hungry, or tired, or emotional. You need to watch your own biases that tilt how the world appears to you. And you need, from time to time, to be able to clean the lens with which you see the world.

And that’s just for starters. Your nonconscious brain gets to call dibs on any challenge. That’s how you’re built. You need to learn to disengage that and engage your conscious brain–the part that can weigh pros and cons and think forward and backward.

Why bother, you may ask? I’ve been making decisions all my life and I’m fine.

Think of this*: “Someone who makes decisions right 80% of the time instead of 70% of the time will be valued and compensated in the market hundreds of times more. I think people have a hard time understanding that, but that’s a fundamental fact of leverage. If I’m managing $1 billion and I’m right 10% more of the time than somebody else, then that’s $100 million worth of value on a judgment call. With modern technology and large workforces and capital, our decisions are getting leveraged more and more.”

And work is really just one thing. Better decision-making seeps into life. Whether you want financial freedom before retirement or you want to live healthy or you want to be a good parent and spouse, good decisions today make for a better life tomorrow.

*Quote by Naval Ravikant

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